FreedomLet us talk about your account.
Answer a few short questions, then choose how we talk: a slot in Itamar's calendar, WhatsApp or the form. Every enquiry reaches him personally.
- A 15 minute audit call, Sunday to Thursday, 09:00 to 17:30 Israel time
- WhatsApp and phone: 054-528-9013
- Email: itamar@freedomppcmarketing.com
- Rather start without a call? Give us view only access
What happens after you reach out
- Your enquiry goes straight to Itamar, with your answers.
- Booked a slot? The calendar invite reaches your inbox at once.
- Gave view only access? The review starts before the call. How to give access
- On the call we go through the findings together, and you decide whether to continue.
Your ad accounts stay yours
At every stage.We receive manager or view only permission, and ownership stays with you.Media spend is paid directly from your account to Google or Meta.
Three steps, and we are inside the account.
Leave your details
Name, business and budget.Two minutes, no commitment.
To the form →Give view only access
Read only access to Google Ads, Analytics or Meta.We look, we do not touch.
How to give access →Get the audit
Within 24 hours.What works, where money burns, and the first step.
What the audit covers →
How it works, step by step
This is what working with us looks like, from the first call until budget grows.Each step says what happens, what we need from you, and why it comes in this order.No surprises along the way.
- Before anything
Audit call
A 15 minute call, Sunday to Thursday.You give us view only access to the ad account, no password and no change of ownership, and we go through your screen together: what works and what burns money.
Why:So you see the real picture before you decide anything, and so both sides know whether there is a fit.The list of findings stays with you even if we never work together.
- From day one
Measurement
Before we touch the budget, we install and test tracking that counts every call, every form and every purchase that came from the ads, and which campaign each one came from.
Why:Without correct measurement there is no way to know what brings customers and what only burns money.Every decision after this rests on these numbers, so they come first.
- Before launch
An agreed target
We agree with you in advance on one clear target: how much a lead may cost, or how much in sales every dollar of ads has to bring back.The target is set by your gross margin.
Why:Only a target that comes from your margin says whether the ads really make money.Another business's average says nothing about you.
- The first weeks
Launch and learning
The campaigns go live.In the first weeks the Google and Meta systems collect data and learn who buys from you, so results are not stable yet.
Why:Big changes in this period reset the learning, and then you pay for it again.So a campaign gets a few weeks before we judge whether it works.
- Every week
Optimization
Every week we go through the data and update bids, budgets, audiences and keywords.What brings customers gets more money, and what does not is stopped.
Why:That way the money moves step by step to the places that return the most, and you stop paying for ads that do not work.
- Once profit is proven
Growing the budget
Budget goes only to campaigns that already met the target we agreed, and we check that the target keeps holding after the increase.
Why:Budget that grows on proof, not on a feeling or one good week, does not break the results.That is how you grow without losing profit.
Select a step on the chart to see its purpose, how it is carried out and its outcome.
Audit call
So you see the real picture before you decide anything, and so both sides know whether there is a fit.The list of findings stays with you even if we never work together.
A 15 minute call, Sunday to Thursday.You give us view only access to the ad account, no password and no change of ownership, and we go through your screen together: what works and what burns money.
A ranked list of findings: what works, what burns money and what to fix first.It stays with you even if we never work together.
Both sides see a fit and decide to start.
Measurement
Without correct measurement there is no way to know what brings customers and what only burns money.Every decision after this rests on these numbers, so they come first.
Before we touch the budget, we install and test tracking that counts every call, every form and every purchase that came from the ads, and which campaign each one came from.
Tracking that was actually tested: every call, form and purchase from the ads is counted once, with the campaign that brought it.
Every sale and lead is counted once, accurately.
An agreed target
Only a target that comes from your margin says whether the ads really make money.Another business's average says nothing about you.
We agree with you in advance on one clear target: how much a lead may cost, or how much in sales every dollar of ads has to bring back.The target is set by your gross margin.
One written target, for example how much a lead may cost, set by your gross margin.Every campaign is judged by it from now on.
There is one written target we agreed before launch.
Launch and learning
Big changes in this period reset the learning, and then you pay for it again.So a campaign gets a few weeks before we judge whether it works.
The campaigns go live.In the first weeks the Google and Meta systems collect data and learn who buys from you, so results are not stable yet.
The first real number: what each lead or sale costs you.Once learning ends, it is stable enough to make decisions on.
What does each lead or sale cost us?
- Cost per result CPR
What each lead or sale costs: ad spend divided by the number of leads or sales.
The Google and Meta systems have finished learning, and results are stable enough to judge.
- Meta, Business Help CenterAn ad set exits the learning phase once it can deliver stably, usually after about 50 results in the week after its last significant edit.During learning, performance is less stable and the cost per result is usually higher.Editing during learning resets it.Source
- Google, Google Ads HelpA bid strategy enters a learning period when it is new, when its settings change, or when campaigns, ad groups or keywords are added or removed.Calibration typically takes one or two conversion cycles, the time it takes for a click to turn into a conversion, and can be faster with more conversion data.Source
Optimization
That way the money moves step by step to the places that return the most, and you stop paying for ads that do not work.
Every week we go through the data and update bids, budgets, audiences and keywords.What brings customers gets more money, and what does not is stopped.
Money moves step by step to the campaigns that meet the target, and what does not meet it is stopped.All of it shows in a report you can check yourself at any time.
What does a new customer cost, and what do they bring in?
- Cost per new customer CAC
What it costs to win a new customer: all marketing spend divided by the number of new customers.Customers, not leads.
- New customer revenue per dollar aMER
How much new customer revenue comes back per dollar: revenue from their first orders divided by all marketing spend.
The target we agreed in advance holds.
Growing the budget
Budget that grows on proof, not on a feeling or one good week, does not break the results.That is how you grow without losing profit.
Budget goes only to campaigns that already met the target we agreed, and we check that the target keeps holding after the increase.
More budget, only where it proved it meets the target, and a check that the target keeps holding after the increase.
Does a customer bring in more than it cost to win them?
- Customer value against its cost LTV:CAC
How much gross profit a customer brings over time, against what it cost to win them.Above 1, the customer brings in more than they cost.
We keep scaling only while the target holds.
Customer cost and customer value are calculated from your store or CRM data, together with the Google and Meta reports.
An illustration of the stages, not a forecast for your account.
What holds the whole way
- The ad account is in your name, and we only get manager access to it
- You pay the ad budget directly to Google and Meta, not through us
- A three month partnership, because that is how long the data needs to settle
- The person who builds the plan with you is the one who runs the budget, every week
- A report you can check yourself at any time